Tech Dating Game
Organizers bring a real challenge. Tech teams answer questions that reveal fit, not just features.
Education + connection · Event tech & MarTech
SOUL'D
Better tech conversations.
Better events.
SOUL'D connects event and MarTech teams, organizers, and founders through practical learning, interactive workshops, and honest conversations.
For the humans using tech—and the humans building it.
The problem
The product talks.
The humans aren't connecting.
Features without context
A feature list doesn't explain what changes for the person running the event.
Data without a decision
An attendance report isn't a plan for the next room, session or exhibitor journey.
Conversations without honesty
Polished pitches can hide the questions both teams actually need to ask.
One ecosystem. Four paths.
01
SOUL'D Tech
Human positioning, outreach, sales pitches and demonstrations for event tech and MarTech teams. Planned $497 course; in development.
Register interest →02
SOUL'D Femme
Both founders. Your product and bottleneck. Apply for a $499 recorded, 60-minute strategy call.
Explore the Founders Call →03
SOUL'D Academy
A future certification path for the humans evaluating and championing event technology.
Join the waitlist →04
SOUL'D Marketplace
A planned directory using Vibe Score™ (Validated Intelligence for Better Events): human connection, usability and outcomes.
Join the waitlist →Dark Side or Cool Kids?
Interactive workshops
Less watching. More conversation.
For organizers hosting a room and tech teams participating in it. Bring the problem, test the assumptions, meet the humans.
Data Duel
A Jeopardy-inspired question-and-answer format: challenge assumptions, read the data, and choose what to measure next.
Agree / Disagree Debates
Take a position on an event-tech decision. Hear the other side. Leave with better questions.
Introductions, improvised
Whose Line Is It Anyway-inspired introductions that help humans meet without another rehearsed sales pitch.
Inspired formats are independent SOUL'D workshops, not affiliated with or endorsed by the referenced television shows.
Who's behind this · Two founders. One mission. Zero tolerance for beige.
The humans who got tired of watching events industry tech sound like it was written by someone who's never been to a show.
Dahlia El Gazzar
CEO · Certified Vibe Engineer · Chief Ruckusmaker
20+ years in events. Built brands from stages to spreadsheets. Named PCMA 2026 Visionary Award winner for Digital Event Strategist. Has 12,000+ people who trust her opinion on what makes event tech worth buying — or worth ignoring. Dahlia is the voice, the vision, and the reason SOUL'D has a point of view nobody else in this industry has the nerve to say out loud.
She sells. She speaks. She sets the standard.
Vinnu Deshetty
COO · Recovering tech founder · Head of Product & Ops
Vinnu is the architecture behind the ruckus. She builds the systems, ships the product, runs the numbers, and makes sure SOUL'D is not another unlaunched idea. If Dahlia is the frequency, Vinnu is the rails.
She builds. She ships. She keeps the lights on.
The Manifesto
We are Soul'd out on the way it's always been done.
We are against
- Tech partner bubbleswhere the only people in the room are people trying to sell something
- Boring RFPsprocurement documents that reduce a $500K decision to a checkbox
- Demo days47-slide decks that explain features nobody asked about
- Feature checkbox selling47 features on a sales sheet, 6 that actually work on show day
- Overpromise, underdeliver, invoice anywaythe event industry's most expensive tradition
- Premium pricing for beta softwarecharging enterprise rates for a product that's still figuring itself out
- "Seamless"the word that killed a thousand event tech brands
- AI copythat sounds like a press release had a baby with a LinkedIn post
- Over-mentoringfounders who need buyers, not more advice
- Talking AT plannersevent tech that talks at planners instead of with them
- Afterthought techconferences where the tech is the afterthought
We believe
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Event tech should make people feel something.
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Event marketers are strategists. Give them the title.
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Women founders deserve buyers, not just cheerleaders.
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AI is the tool. Your voice leads.
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Relationships run on trust. Sound like a human.
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Vibe is not soft. Vibe is strategy.
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Soul is not optional. Soul is the product.
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Trust wins. Deliver what you promised. No excuses.
SOUL'D is where the industry comes to get its soul back.
And where tech partners stop hiding behind features and start connecting.
Meet SOUL'D at Event Tech Live.
Bring your questions. Let's start an honest conversation.